Music Jared – Ready to give you your much-needed dose of Motivation

Musiq Jared is a music connoisseur, music publicist, Door Knockers Cypher Founder, Media Entrepreneur and Blogger who has just dropped his much-anticipated album featuring various artistes from around the globe.  We linked up with for some insights on what you should expect from the album.

Can you tell us about the inspiration behind your recently released album Motivation? What themes and experiences have influenced the music on this project?

First, thank you so much Micshariki Africa for for this opportunity. Big up you people for the good job you are doing towards the growth of not only Kenyan but also East Africa Hip Hop Kulture. Keep it up!

Motivation, the idea came after me and my Door Knockers Cypher team (Micshariki Africa, Brima Maovete, 64 Hiphop & P-Mani Records) dropped the fifth episode of DKC. The cypher featured some of the best emcees that we have around East Africa.

So after the cypher I was having that moment of reflection, trying to recall how my journey has been like since I started, 3 years being part of the culture, the highs and lows, you know. Having built a good relationship with almost the entire KE Hip Hop fraternity, with both the producers and artistes, I felt it is about time I do something. In addition, my counterpart, Kefa Mkombola of Micshariki Africa played a major role on this one, he had done a couple of collective projects putting in mind he is not a rapper and this inspired me a big time.

The title of your album suggests a focus on motivation. Could you share some insights into the message you are aiming to convey to your listeners through this album's tracks?

The album is all about unity.  Hip Hop is a culture that embraces love, togetherness & positive vibes. As much as times are getting hard, we have to be there for each other, each one teach one. Music is food for the soul and we can use music to motivate someone to get up and go get it.

Collaborations often bring fresh perspectives to an artist's work. Any exciting collaborations or featured artists on the Motivation album? How have they have contributed and impacted the project?

Broooo! This is a good a question. Collabos play a vital role, both for artistes and producers. Collabos should produce a healthy challenge for each artist.

I love all the songs. Let me just mention a few of the songs in the project; there is Mama which I did feature Tony Kings, Elisha Elai, Msito and Don Dully Jay. Remember Msito & Elai were part of Dandora Music crew. They havent done any project together since they parted ways, so having them on one track, is such a blessing.

There is also Msanii Remix which featured Shinobi, Shazzy B, Nem R, Katapilla & LNess On this line up I have brought two generations to do this, the current ones and  the legendary LNess and for me it’s a win for the Kulture.

To be honest everybody brought his or her A-game on this project.

Hip Hop has a history of addressing societal issues. Are there any tracks on Motivation that touch on important social or personal topics? What drove you to include these themes?

Yeah, Motivation has some songs with both personal & social issues. The main reason that I included these topics in the project is that Hip Hop artists have always used their music as a form of protest, speaking out against injustices and advocating for change. 

With the release of Motivation, what do you hope listeners will take away from the album? What emotions, thoughts, or actions do you aspire to inspire in your audience?

In whatever you do, stay motivated, embrace change if you feel you are not heading in the right direction, and above all acknowledge the presence of God in your life.

Lyrics are a fundamental aspect of Hip Hop music. Can you share some of your favorite lines or verses from the album that summarize the core themes of motivation and determination?

There many such lines which I would like the listeners to discover for themselves.

Beyond the music, the album's title suggests a broader perspective on motivation. Can you share any personal experiences or philosophies that have played a role in motivating you throughout your career?

When I started out it was so difficult to penetrate this industry but systematically things started changing and now I have a space in the culture. If had given up back then I would not be here. That is the real definition of Motivation! NEVER GIVE UP!

Collaborating with producers and songwriters can contribute to the album's sound. How did your creative collaborations shape the production and direction of Motivation?

All I can say is ideas came naturally, and then what came next was to figure out which producer should provide the beat and which artist to work with on this particular track. After that, I leave it to the producer and songwriters to give out the final product. In addition, I had executive producers (Brima Rainman, Evano & Peter Mutisya); they really did well in terms of coming with other ideas to. Salute to them.

Engaging with fans is crucial in today's digital age. How do you plan to connect with your audience around the release of Motivation? How important is their feedback to you?

I am glad I have managed to build a solid following on my socials and I am sure they will come through to support me when the project comes out. I will be doing some media tours to reach the wider audience, so the fans should be on the lookout.

Looking ahead, what are your aspirations for the impact of the Motivation album? How do you envision it contributing to the broader Hip Hop landscape and leaving a lasting legacy?

I took time to draft and execute the whole album and this ensures that all the tracks are timeless. I hope it will be received well and live be relevant for future generations. I hope the Hip Hop fraternity will remember me through the Motivation album when I finally hung the boots.